While ODIN PASS has been setup as a commercial entity, this Mobility as a Service (MaaS) trial is being run on a not-for-profit basis. 

Any surplus revenue generated through the trial is reinvested straight back into the program to reduce prices for everyone and/or support the introduction of new transport modes and offers.

ODIN PASS is being run on a commercial basis as one of the primary research questions of this MaaS trial is to understand whether a sustainable business model exists for this new form of transport pricing.